ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales and it equally revealed that price is not indicator of higher quality product it is concluded that price has a strong impact on sales and profitability in the beverage industry. It is thus recommended that, Coca-Cola should reduce their prices by little percentage in order to induce customers to buy more of their products as this will increase sales and maximize profit of Coca-Cola Bottling Company.
ABSTRACT
The study examined the Effects of Simulation Game and Dramatization Strategies on Pupils‟ Performance in Civic Education in Prim...
ABSTRACT
Mining of tin and other related activities have been active and thus leading to economic growth in the Jos area of Nigeria for m...
ABSTRACT
The main objective of this project was to ensure a proper security to car being parked in garage against theft...
ABSTRACT
The degree of accidence of an organisation that services to customer such as banks security depend...
BACKGROUND OF THE STUDY
According to Hornby (1984), the word "secretary" is derived from the...
BACKGROUND TO THE STUDY
This research work is on the effects of Drug Abuse among University undergraduates in Nigeria. It appears that no...
Background of the study
Each year, diseases linked to pollution and waste cause the deaths of almost 5.2 million people and approximately...
BACKGROUND TO THE STUDY
Marriage is a global institution that is recognized and revered in a variety of jurisdictions, e...
ABSTRACT
In this study selected natural waxes were blended with other selected synthetic waxes like paraffin wax and microcrystalline wax...
Abstract
The main aim of this study was to investigate the perception of UNILAG students towards social media as...